Saraiva

Virtual store

Established in 1914, Saraiva evolved into a leading Brazilian bookstore chain and a pioneering force in Brazilian e-commerce, complemented by its strong presence in educational publishing. Notably, Saraiva’s implementation of its virtual store on the Magento platform was considered one of the largest and most complex projects on the platform, demonstrating its significant investment and scale in online retail. Competing in a market that eventually included global giants like Amazon, Saraiva established itself as a key player in the Brazilian retail landscape.

Technological Leadership Led the implementation of new resources leveraging unfamiliar technologies, driving innovation within the team.

Proactive Problem Solving Actively participated in the bug correction team, proactively identifying and resolving issues to ensure the virtual store’s stability during critical periods.

Compreensive Leadership Spearheaded the creation of a crucial stock count web service, requiring collaboration across multiple teams and a key architectural decision for the company.

Measurable Impact Developed and deployed new capabilities that directly contributed to the platform’s ability to handle a massive influx of requests (10 million daily) during Black Friday, allowing the company to fulfill over 3 million product orders.

Collaboration Proven ability to work effectively with all software engineering teams to optimize the store’s ecosystem, QA, and DevOps to ensure a stable and reliable application.

Virtual store

As a Software Developer in the virtual store team, I played a critical role in maintaining its stability and scalability. I was instrumental in resolving complex bugs within a continuous deployment environment, ensuring smooth and reliable releases. Furthermore, I took ownership of planning a robust architectural design that strategically enabled the store to successfully handle peak loads of up to 10 million daily requests, particularly during high-demand events like Black Friday. My proactive approach to identifying and resolving issues, coupled with my architectural contributions, directly supported the store’s critical operations and high-performance demands.

Technologies used:

PHP / Magento / Zend Framework

Javascript / Jquery

Mysql / SQL / MongoDB / NonSQL

Restful APIs / Micro Services

ClientSaraiva
Date01 Apr 2016

Result Driven

Product quantity problem on Black Friday

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Situation:

During peak traffic events like Black Friday, our e-commerce platform experienced significant performance bottlenecks, impacting product quantity updates and overall system stability. We faced the challenge of ensuring a seamless customer experience while handling an unprecedented volume of requests.

Task:

My primary responsibility was to architect and implement a robust, high-performance solution capable of handling over 10 million daily requests, ensuring accurate product quantity management and overall platform stability, specifically leveraging my expertise in Magento, Zend Framework, and MongoDB.

Action:

  • Proactive Problem Solving & Solution Development:
    • Identified a critical product quantity update bottleneck, gathered evidence, and proposed a solution to leadership.
    • Spearheaded the development of a dedicated product quantity management service using MongoDB for data persistence and C# for the web service, collaborating closely with cross-functional teams.
    • Engineered a custom layer between Zend Framework and MongoDB, significantly enhancing performance, and further optimized database operations by incorporating performance-enhancing techniques from the Phalcon framework.
    • Conducted rigorous volume testing using JMeter, achieving exceptional performance metrics and demonstrating the solution’s ability to handle high request volumes.
    • Leveraged deep expertise in Zend Framework, Magento, and MongoDB communities to architect and lead the development of high-performance microservices utilizing MongoDB as a database;
  • Architecture Optimization & Collaboration:
    • Collaborated with the architectural team to plan code design and analyzed the existing architecture to optimize the store’s ecosystem.
    • Worked closely with QA and DevOps teams to ensure thorough testing, real-time bug fixes, and successful deployment on AWS using high-performance servers.
    • Facilitated integration of the new service with various systems using Delphi, Visual Basic, C#, and PHP.
  • Real-time Monitoring & Support:
    • Monitored critical product quantity functionality during Black Friday, ensuring system stability and achieving a 98% success rate amidst 5 million requests in 11 hours.
    • Actively participated in the bug correction team, proactively identifying and resolving issues to ensure the virtual store’s stability during critical periods.
    • Worked on deploy tracking, use tests tracking, and correction of bugs in real-time with the QA team.

Result:

  • Successfully enabled the platform to handle over 10 million daily requests during peak periods, including Black Friday, resulting in the successful processing of over 3 million product orders.
  • Achieved a 15x improvement in database response times using MongoDB and the custom-built interaction layer.
  • Contributed to a highly successful Black Friday event, driving millions of reais in sales and significantly enhancing customer satisfaction.
  • Delivered a stable and reliable e-commerce platform, minimizing downtime and ensuring smooth operations during critical periods.
  • The solution I created was used by many teams, and the solution was deployed on AWS with high performance servers.
  • The system achieved a 98% success rate during peak hours.