The marketing team was facing a challenge: they wanted to increase customer acquisition and empower customers to make purchases independently. To address this, I was tasked with designing and developing a new lead capture system from the ground up.

I began by analyzing the team’s specific needs and identifying potential technical hurdles. With a clear understanding of the requirements, I architected a scalable and flexible system utilizing React Saga and Redux. A key innovation was the implementation of a dynamic component loading mechanism, which allowed for flexible configuration and seamless integration with the existing sales system.

Once the system was developed, I collaborated closely with the marketing team to fine-tune the configuration and optimize the user experience. The results were impressive: we achieved a significant increase in lead capture, exceeding 1500 users per week with peak daily figures of 300. The seamless integration with the sales system ensured efficient follow-up and data utilization. Moreover, the system’s data analysis capabilities empowered the marketing team to gain valuable insights into user behavior and make informed decisions, ultimately contributing to a 10% increase in sales.